Hello.
i'm Karen Paschkes
NJ/NYC BASED
GRAPHIC DESIGNER, DIGITAL ARTIST, & ILLUSTRATOR
PORTFOLIO
VARIOUS PROJECTS





Additionally, the booklet featured a detailed 2-page answer key at the end to support students in assessing their progress and understanding of the material.



To achieve this nuanced blend, we chose rose gold and white as our core colors—hues that not only evoke simplicity but also imbue the brand with refined elegance. The use of rose gold adds a touch of luxury and sophistication, while white provides clarity and purity—elements that together create a visual identity that is both timeless and spiritually uplifting.

Following the rebranding, the vineyard experienced a notable increase in sales—approximately 20%—highlighting the effectiveness of our design strategy.

Ultimately, our efforts paid off: participation rose substantially compared to the previous year.










This successful campaign ultimately led to a significant increase in enrollment—about 30% more students joined us in the following semester.

about
ADDITIONAL INFO
BACKGROUND
Art was the one school subject that genuinely resonated with me. Growing up, I devoted countless hours to drawing, coloring, crafting projects, and bringing ideas to life. Following some experimentation in college with different pursuits, I chose to refine my artistic talents in design school—a decision that launched an exciting adventure.
HOBBIES
I enjoy exploring a variety of creative pursuits, including: tending to an herb garden and concocting herbal remedies, crafting gemstone jewelry, delving into the world of ancient history, experimenting with paper crafts, and painting outdoor scenes.
DESIGN PROCESS
I begin by engaging my clients with a comprehensive series of questions to understand their needs. Next, I conduct thorough research, gather relevant data, develop a tailored plan, and collect essential elements such as photos and content. From there, I create multiple design options for review. Depending on the client's goals, I may also provide strategic recommendations or additional guidance. Throughout the process, I actively solicit feedback and make adjustments as needed until we achieve the perfect outcome that meets my client's vision.